Nov 19, 2010

The story of Luis Caselles Perez

Every year, thousands of finance students look forward to break into one of the most exciting businesses in the World: Investment Banking. Goldman Sachs, Morgan Stanley, JP Morgan,… there are several “big ass banks” to which most of the candidates would feel naturally attracted to, but competition is so intense that not everyone is able to start such a promising career.


Today, I would like to talk about a story that reached my inbox. Last week, Luis Caselles Perez’s personal website went viral. The website does not contain anything unusual…. Not even a blog, linkedin or twitter … it’s just a CV with a couple of sections in which Luis talks about his dreams, and inspiration to get what he has always wanted to get: to work for an investment bank.


As I have heard, the web-based CV was transmitted via e-mail within the investment banking world in London. It contained some pictures of him wearing a suit, but the website became so popular that he decided to take them out due to privacy concerns. Apparently, some people have made fun of all this, but I have to say that the approach is so innovative that I would be surprised if he fails to get the job! It is not an excessive video-resume (forbidden in finance!), but a delicate and stylish way to make people be aware of him. If you were wondering, his CV is actually very good… and he is only 21 years old!


Rumours on takeovers and scandals are quickly transmitted in financial markets; surely, a web-based CV is the least important thing to be seen in a trading floor or M&A desk. Nevertheless, a lot of people are now aware of Luis! It is an amazing case because we are not talking about a product or a YouTube video that has become viral… we are talking about a person that has become viral.


Luis, if you read this: Good luck with your job search; I know some people did not like the idea of a website, but I am pretty sure you will be a successful man.

No comments: